What We Are

Arbutus is a Tree

The Arbutus grows on rocks and upon stony ground, where other trees cannot. Under the plain looking bark it is red like blood. The Arbutus absorbs moisture and nutrients through the air. Once prized it was subsequently decimated, but is staging a comeback.

The Arbutus is a type of rhizome- it sends out roots and feelers that can become new plants, though through this network these new growths are all interconnected. Swallows often build nests in the Arbutus, unique in their incorporation of both bark and leaves. On windy days a curious sound can be heard emanating from the Arbutus, as wind whistles through the oddly shaped leaves and the flanges formed by the bark.


Arbutus aims to deliver projects that inspire and educate. The initiatives vary in form and media and are distinguished by innovative, imaginative and often unusual formats.

Content is drawn from expert sources and existing research. Our methodology is to act as conduit — by designing unexpected and surprising ways of presenting and disseminating information on a variety of topics that engage a wide audience.